The Long Game: Financial Planning Is a Team Sport

Founder & Wealth Strategist, Lazetta Rainey Braxton, reframes financial planning as a disciplined, team-based strategy.

During Super Bowl XL, as millions tuned in to watch elite teams execute under pressure, The Real Wealth Coterie released The Long Game—a five-ad series across Instagram and other social media channels that reframed financial planning through a familiar yet often-overlooked lens: winning takes a team, a plan, and time.

In football, championships aren’t decided by one play, one player, or one quarter. They’re shaped by preparation, coordination, trust, and disciplined execution across the entire game. The same is true for building real wealth.

The Long Game was created to challenge the idea that financial success is driven by isolated decisions or short-term wins. Instead, the series highlights financial planning as a collaborative process—one that works best when individuals, families, and advisors operate as a coordinated team, aligned around a clear strategy.

The series debuted through five distinct appeals, each capturing a core principle of long-term wealth building:

• Halftime Matters. Moments of pause, review, and recalibration are essential to staying on course.

• You Don’t Win Championships on One Play. Sustainable outcomes are built through consistency, not single decisions.

• The Clock Is Always Running. Time, whether acknowledged or ignored, is always a factor in financial outcomes.

• You Don’t Call Plays Without a Plan. Strategy must come before action.

• Play the Long Game. Real wealth is measured across seasons and generations.

  
  

Together, these messages reflect how The Real Wealth Coterie approaches financial planning every day: as a disciplined, intentional process that evolves over time and benefits from trusted guidance and shared responsibility.